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Re-dizajn: Stvaramo nove brendove

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Re-dizajn: Stvaramo nove brendove

U saradnji sa Ministarstvom ekonomije i regionalnog razvoja Republike Srbije, Republickom agencijom za razvoj malih i srednjih preduzeca i preduzetništva i Privrednom komorom Srbije, SIEPA je pokrenula akciju „Re-dizajn: Stvaramo nove brendove“, sa ciljem da se redizajniraju pakovanja proizvoda namenjena izvozu.

 

Ovaj projekat ce pomoci uspostavljanju bolje saradnje izmedu privrede i obrazovnih institucija, sa ciljem da se promoviše znacaj i poboljša pakovanje domacih proizvoda, ali i promovišu mladi dizajneri. Za dizajn pakovanja angažovani su studenti Više politehnike Beograd i Fakulteta primenjenih umetnosti, smera industrijski dizajn, koji su svoje znanje i umece pokazali na primerima iz prakse.

 

Od trideset i pet privrednih društava koliko se prijavilo na konkurs, izabrano je pet proizvoda na osnovu poslovnih rezultata, prepoznatljivosti brenda, geografske rasporedenosti i sl.: Adonis – “Teasy” cajevi;  Midra Eko – “Ekosteril” sredstvo za cišcenje podova; Bogutovo – “Boa” donji veš ; Novitet Dunav- kucni tekstil od damasta; Vanja Lux- “Ovsy”, posni slani kreker. Ovih pet brendova dobilo je nova rešenja pakovanja, a studentska idejna rešenja mogu se videti u O3ONE-u 12. i 13. januara 2010. godine.

 

Agencija za strana ulaganja i promociju izvoza (SIEPA) je institucija Vlade Republike Srbije koja svojim aktivnostima vec sedam godina pomaže domacim izvoznicima da izvezu svoje proizvode i usluge i postanu konkurentniji na stranim trzistima. Sa druge strane, SIEPA promoviše Srbiju kao investicionu lokaciju i pruža informacije internacionalnim kompanijama o mogucnostima ulaganja u Srbiju. Upošljavanje kapaciteta domacih preduzeca, otvaranje novih radnih mesta, usvajanje savremenih znanja i tehnologija kljucni su cinioci ukupnog prosperiteta Srbije. U cilju povecanja konkurentnosti, kako domacih preduzeca tako i Srbije, SIEPA svake godine organizuje nastup domacih preduzeca na najprestižnijim medunarodnim sajmovima, kao i posete stranih preduzeca koji žele da nadu strane partnere u Srbiji. 

 

O3ONE je nezavisan umetnicki projekat, zapocet 2004.godine, koji deluje u oblasti kulturne produkcije i savremene vizuelne umetnosti. Osnovna misija jeste da podstakne razvoj i eksperiment u savremenoj umetnickoj produkciji, da pruži podršku kreativnom potencijalu Srbije, ali i da doprinese komunikaciji i razmeni sa umetnickim centrima u zemlji i svetu. O3ONE predstavlja jedinstvenu komunikativnu platformu u okviru koje umetnicki sadržaj postaje dostupan najširem krugu ljudi, i proširuje ideju o tome šta sve umetnost može da bude

 

Re-dizajn: Stvaramo nove brendove

 

Redesign: Creating New Brands
SIEPA
12th – 14th January 2010
Opening: Tuesday, 12th, 6pm
 

Supported by the Ministry of Economy and Regional Development, Agency for Development of Small and Medium-Sized Enterprises and Entrepreneurship of the Republic of Serbia and Serbian Chamber of Commerce, SIEPA initiated the project „Redesign: Creating New Brands“ with the goal to redesign packacing of the exporting products. This project will enhance cooperation between educational institutions and businesses, while emphasizing the importance of packaging and improving the visual identity of Serbian companies. Designs were created by the students majoring in industrial design at the Belgrade Politechnic University and Fine Arts University, who demonstarted their creativity and knowledge in this project.

Out of 35 companies that applied for the contest, 5 have been chosen based on their business performance, brand recognition, geographic dispersity and other criteria:  Adonis-“Teasy” tea;  Midra Eko- “Ekosteril” floor disinfectant; Bogutovo- “Boa” underwear ; Novitet Dunav- damask home textile; Vanja Lux- “Ovsy”, salty crackers. These five brands have got their new packages, and students ideas will be exebited at O3ONE from 12th to 14th January 2010.

 

Serbia Investment and Export Promotion Agency (SIEPA) is a government institution that has been supporting Serbian companies for the past 7 years in exporting their products and services and becoming more competitive in the foreign markets. SIEPA is also engaged in promoting Serbia as an outstanding investment location as well as offering thorough information to the foreign companies that wish to invest in Serbia. Key factors for the overall prosperity of Serbia include developing the capacities and potenitals of the Serbian companies, increasing employment and adopting modern technologies and skills. Every year SIEPA organizes participation of the Serbian companies at the world’s most prestigious fairs, with the aim to increase competitivness not only of the Serbian companies but of the Republic of Serbia as well. Moreover, it arranges company visits for the foreign companies that wish to find a business partner in Serbia.  

 

O3ONE is an independent art project initiated in 2004. Its scope of work involves art production in the domain of cultural production and contemporary visual arts. O3ONE mission is to encourage experiment in modern art production, to give support to creative potential in Serbia and to  facilitate communiation and exchange between art centres in the country and abroad.  O3ONE represents a unique communication platform within which artistic content becomes widely accessible, it widens the idea of what art is and can be.